Fitness products seller Boldfit raises Rs.110-Cr from Bessemer

Bengaluru-headquartered Boldfit , a direct-to-consumer (D2C) brand of fitness products and nutritional supplements, has raised INR 110 crore (about USD 13 million) from Bessemer Venture Partners. The startup, backed by cricketer KL Rahul, will use the funds to enhance product innovation and expand its brand presence.Founded in 2018 by Pallav Bihani, the brand sells fitness accessories, nutraceuticals, core sports equipment and workout apparel. It plans to open offline stores within the next 12 to 18 months.The firm clocked about INR 140 crore in revenue in FY24. In FY23, it had reported a revenue of INR 73 crore.