Floral waste converter Phool raises funding from actor Alia Bhatt

Actor Alia Bhatt, who turned entrepreneur last year with her children's sustainable clothing line Ed-a-mamma, has invested in Phool.co, a startup that converts floral waste into incense products. Earlier this year, Bhatt also invested in Nykaa, an omnichannel lifestyle retailer. Phool.co was founded by engineering graduate Ankit Agarwal in July 2017, and is focused on the circular economy which converts floral waste into charcoal free luxury incense products. Earlier, Phool.co had raised USD 2 million from IAN Fund, Social Alpha (FISE), Draper Richards Kaplan Foundation (San Francisco), and IIT Kanpur.