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Flour & pulses seller Mitra raises Rs.14-Cr led by Bestvantage Investments

Indian Startup Times   Mitra  

Gurugram-based D2C (direct-to-consumer) FMCG startup Mitra has raised INR 14 crore in a bridge round led by Bestvantage Investments. The round also saw participation from existing investors, including a Dubai-based family office and others.The company will use the fresh capital to launch a 3,000-tonne refined flour (maida) plant in October and expand its product offerings, besides strengthening its presence in the Gulf Cooperation Council markets and adopting smart manufacturing technology for higher efficiency and scale.In April 2026, the firm is planning to raise a Series A round at a targeted valuation of INR 500 crore to scale its manufacturing, product portfolio, and geographical footprint.Founded in 2022 by Abhishek Kaushik, Mitra sells essential goods such as flour, pulses, rice and spices.