Fluid Ventures closes Rs.25-Cr fund for D2C startups
Gurugram-based VC Fluid Ventures has closed INR 25 crore as an investment capital for funding homegrown consumer startups. The early-stage micro venture capital fund has a total corpus of INR 80 crore (including Green Shoe option), slated for investment in direct-to-consumer (D2C) brands in food and beverages, beauty, personal care, lifestyle, and home products. Fluid Ventures is a SEBI registered Alternative Investment Fund Category 1 VCF. Its first scheme is a collaboration with Startup Buddy Services and Agility Ventures. With this fund, they plan to invest in 15-18 emerging brands over the next three years by participating in seed, pre-series A and series A rounds with a cheque size of up to INR 4 crore and follow-up rounds.
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