Private Equity

Angel Investments

FMCG distribution platform AnKa SumMor raises Rs.11.6 Cr led by Inflection Point Ventures

Entrepreneur.com  

Bengaluru-based sales and distribution (S&D) enablement platform AnKa SumMor has raised INR 11.6 crore in its Pre-Series A led by Inflection Point Ventures (IPV). Angel investors like Pratul Shroff from Waao Partners, Brijesh Agrawal of IndiaMART, and others have also participated in the round. (From the Venture Intelligence Angel Deals Database: In April-2021, AnKa SumMor had raised INR 3 crore as part of the pre-Series A round led by IPV.) The startup founded by Ashok George and Rajiv Joshi provides emerging, challenger brands like McVities, Wai Wai, Yoga Bar, Yellow Diamond, Bauli, Tru Earth, Om Bhakti, and Paper Boat among others, access to modern trade outlets, supermarkets and specialty stores at half the S&D costs they would have otherwise incurred by doing it on their own. The latest investment will be used predominantly in geographical expansion, building the tech stack critical to managing complexity at scale efficiently and effectively, and enhance predictive capabilities to provide market insights to brand partners. The brand will also invest in increasing infrastructure and resources to increase the number of outlets serviced to deliver growth for brand partners.

From the Venture Intelligence PE-VC Deal Database: In May-2018, AnKa SumMor had raised INR 6 Cr from Fireside Ventures. (Subscribers to the database can login to view the valuation, deal structuring and other transaction details.)