Private Equity PE-VC Fund Investments
Fragrance brand Fifth Sense raises Rs.6.3 Cr led by OTP Ventures
Source Fifth Sense (opens in a new tab)Entrackr (opens in a new tab)Economic Times (opens in a new tab)
Gurugram-based direct-to-customer (D2C) fragrance brand Fifth Sense has raised INR 6.3 crore in a pre-seed funding round led by OTP Ventures. The round also saw participation from Sadev Ventures, ISV Capital, and angel investors such as Swiggy's Food Marketplace CEO Rohit Kapoor and Stayvista co-founder Amit Damani.Founded in 2026 by IIM Kozhikode alumni Bharat Gupta and Prateek Gupta, Fifth Sense offers a collection that includes four fragrances, designed to perform effectively in Indian weather conditions.The new funds will be deployed for the expansion of its product portfolio, content-driven brand building, and strengthening of its supply chain and distribution capabilities.