Liquidity Events
Good Glamm Group acquires D2C brand The Moms Co for Rs.500-Cr
Good Glamm Group, which operates brands like POPxo and BabyChakra, has acquired direct-to-consumer (D2C) platform The Moms Co in a deal valued at INR 500 crore. Post-acquisition, New Delhi-based The Moms Co is targeting a revenue of INR 500 crore in the next two years. As a part of the Good Glamm group, the brand will be able to leverage a large digital audience of over 100 million users across POPxo and BabyChakra, over 220,000 Plixxo influencers and BabyChakra's 10,000 doctors network. The company also plans to expand its presence from 1500 retail touch points to over 20,000. The Moms Co was established in 2017 to address a huge gap of toxin-free products in the Indian market for prenatal and postnatal consumption, and baby care. MyGlamm had acquired startups such as women-centric content platform POPxo in 2020 and parenting platform BabyChakra last month. The company now plans to acquire five more companies in the D2C segment and has set aside INR 750 crore for the purpose.
From the Venture Intelligence PE-VC Deal Database: Between Sept-17 and Sept-20, The Moms Co had raised more than INR 70 crore from DSG Consumer Partners and Saama Capital. (Subscribers to the database can login to view the valuation, deal structuring and other transaction details.)
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