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Gramophone to merge with Unnati Agri in share-swap deal:Report

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Noida-based agriculture supply chain and financial services startup Unnati Agri and Indore-headquartered agri-tech startup Gramophone are set to merge in a share-swap deal. Of the merger Unnati Agri will hold the majority stake in the combined entity, with Gramophone expected to hold approximately 30-35%.Founded in 2017 by former Paytm Mall Chief Operating Officer Amit Sinha and Ashok Prasad, Unnati Agri primarily focuses on agri-inputs like seeds, fertilizers, and pesticides, leveraging its B2B strength across Haryana, Maharashtra, Telangana, and Uttar Pradesh.Founded in 2016 by Ashish Rajan Singh, Harshit Gupta, Nishant Mahatre, and Tauseef Khan, Gramophone sells seeds, fertilisers, nutrients, pesticides, farming equipment, among others, to farmers directly and through small retailers via an omnichannel model.

Between Mar 2018 and Jun 2024, Gramophone had attracted about USD 23 M from Asha Ventures, Info Edge, Siana Capital, Z3Partners and others.Between Oct 2020 and Feb 2025, Unnati had attracted about USD 17 M from Incofin, NAB Ventures, Orios VP, and others.