Hair-care brand Traya attracts Rs.75-Cr from Xponentia Capital

Mumbai-headquartered direct-to-consumer (D2C) hair-care brand Traya has raised INR 75 crore from Xponentia Capital. The firm aims to use the funds to expand the reach of personalised and effective solutions for hair-care.Founded in 2019, Traya claims that its hair fall solutions help treat hair fall internally by identifying the root cause of hair fall. It offers hair solutions through formulations that include online diagnosis and a team of hair coaches and doctors.The company had earlier raised capital from Fireside Ventures, Kae Capital and Whiteboard Capital.