Haircare brand Fix My Curls raises funding led by Amazon Smbhav Venture Fund

Fix My Curls , a Gurugram-based curly & wavy hair-focused haircare brand, has raised a seed funding round led by Amazon Smbhav Venture Fund. Other investors in the round include India Quotient and DSG Consumer Partners.This new funds will help Fix My Curls’ efforts in accelerating product development, advancing innovations in hair care, and enhancing leadership & branding initiatives. It is also intended to help Fix My Curls reach more consumers in Tier 2 cities.Founded by Anshita Mehrotra in 2019, Fix My Curls aims to offer a range of haircare products including shampoo, conditioner, accessories and styling products.