PE-VC Fund Investments
Haircare brand Xtovia raises Rs 6.9-Cr in pre-seed funding
Haircare company Xtovia has raised INR 6.9 Cr in a pre-seed funding round led by V3 Ventures, with participation from Consumer Collective by Atrium and several angel investors.Founded in 2025 by Navneet Misra and Dr. Madhu, Xtovia claims to develop premium haircare solutions designed to address structural hair damage through science-led formulations. It currently sells its products through direct-to-consumer channels and plans to expand into additional online marketplaces and distribution avenues.The new funds will be used to strengthen its intellectual property portfolio, expand its team, support market entry initiatives, and accelerate business growth.
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