Healthy peanut butter maker MyFitness raises $1-M from 9Unicorns, others

Silvassa, Dadra & Nagar Haveli-based health and fitness-focused food startup MyFitness has raised around USD 1 million in a seed round led by 9Unicorns. The round also saw participation from Ashutosh Valani and Priyank Shah (co-founders of Beardo), Arjun Vaidya (founder of Dr.Vaidya's), and Sharad Jain and Shreyans Jain (co-founders of Nutrabay). The startup will deploy the funds to increase its sales and marketing efforts and also launch new products. It is also looking to expand its team and develop system frameworks to reach a milestone of INR 100 crore ARR. Founded in 2019 by Mohammad Patel and Rahil Virani, MyFitness is a D2C brand that claims to provide India's first natural peanut butter with 95% less oil separation and a crispy variant of chocolate peanut butter, keeping the nutritional values intact.