Home decor brand Ritualistic raises $1-M

Gurugram-based home decor brand Ritualistic has raised USD 1 million in a mix of secondary and primary funding from Deep Bajaj and Mohit Bajaj. The primary capital will be used to expand product lines, enhance distribution channels both through online and offline and invest in marketing efforts.Founded in 2018 by Shashank Jain and Neha Jain, Ritualistic offers Indian artisanal home decor products including wall plates, spiritual essentials and cultural decor products aimed to preserve and celebrate Indian heritage.