Private Equity

VC Fund Investments

Home interior supplies platform Flaer bags $2.5 M T

Inc42  

Flaer, a startup founded by Vikas Dosala – the co-founder of D2C (direct-to-consumer) fresh food delivery startup Fraazo, has raised USD 2.5 million in a pre-seed funding round from Singularity Ventures and the family office of Asian Paints’ vice chairman Manish Choksi. The funding round also saw participation from three angel investors.Flaer will be an omnichannel B2B2C home interior supply platform and is expected to become fully operational in the next three months. The founders aim to use the funding to drive consumer behaviour, find the product-market fit and identify the right go-to-market strategy.Dosala launched Flaer, along with co-founder Pawas Prakash, in stealth mode after Swiggy acqui-hired the supply chain and procurement team of Fraazo in October 2022.