VC Fund Investments
Homeware brand Ellementry attracts investment from She Capital
Jaipur-headquartered homeware brand Ellementry has raised funding from She Capital. The firm will use the funds to expand product offerings, enhance product capabilities and market presence in India as well as abroad.Founded in 2018 by Ayush Baid and Riddhima Khandelwal, Ellementry is a homeware and gifting brand. It sells products across various materials including terracotta, ceramic, wood and paper mache. The firm’s products are available offline in 16 stores across 13 cities besides on e-commerce portals such as Amazon and Tata Cliq.
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