Ice cream brand NOTO raises Rs.21-Cr led by Equentis Angel Fund

Guilt-free dessert start-up NOTO has raised INR 21 crore in the pre-Series A funding round led by Equentis Angel Fund. The round also saw participation from Inflection Point Ventures (IPV), JITO, Signal Ventures, and others.The company’s plans to deploy the funds to scale production, expand distribution, launch offline stores, and forge partnerships to expand its brand presence across key markets.NOTO also plans to introduce new product lines and bolster its omnichannel distribution strategy with the launch of its own ice cream parlours to deepen its presence in Tier-1 and Tier-2 cities.Founded in 2019, by Varun Seth and Ashwini Seth, Noto counts Titan Capital, Rockstud Capital, WEH Ventures, Lead Angels as its investors.