PE-VC Fund Investments
Jewellery brand Amama raises $1-M from Mistry Ventures
New Delhi-based jewellery and fashion accessories label Amama has attracted USD 1 million in fresh funding from Mistry Ventures. This is the second round of institutional backing for the brand, following its initial investment from She Capital.Founded in 2019 by Nikita Gupta, Amama sells handcrafted jewellery that blends traditional Indian craftsmanship with contemporary aesthetics. The firm will use the new capital to expand retail presence in key cities, and launch new stores in Mumbai, Ahmedabad, and the Delhi NCR region.
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