PE Fund Investments
Jewellery e-tailer Melorra raises $16-M
Bengaluru-based Melorra, a direct-to-consumer (D2C) jewellery brand, has raised USD 16 million from Axis Growth Avenues, SRF Family Office, N+1 and existing investors, in the first leg of its Series D round. The funding includes USD 14 million in equity and USD 2 million in debt. The company will use the funds to strengthen brand marketing activities and to roll out more offline stores across the country. Melorra delivers hallmarked gold jewellery to 718 districts in India and more than 2,800 towns. The brand is redefining gold jewellery as an affordable, lightweight and fashionable category for everyday wear.
From the Venture Intelligence PE-VC Deal Database: Between Jun-2015 and Oct-2021 Melorra had raised more than INR 400 crore from Symphony International Holdings, BlackSoil Capital, Rainmaker Ventures, Burman Family Office and Lightbox.
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