Other Private Equity/Strategic Investments
Jewellery startup GIVA signs on actress Kriti Sanon as investor and brand ambassador
Bengaluru-based jewellery startup GIVA has signed on actress Kriti Sanon as a brand ambassador and investor. The actress will be involved in brand-building activities, collection of design inputs and consumer engagement.Founded in 2019 by Ishendra Agarwal and Nikita Prasad, GIVA operates an omnichannel jewellery business with over 300 stores across India and Sri Lanka. The brand focuses on providing fine silver, gold, and lab-grown diamond jewellery for a younger consumer base.
Between Dec 2019 and May 2026, GIVA had attracted about $ 205 M from FounderBank Capital, India Quotient, LogX Ventures, Sixth Sense Ventures, A91 Partners, RB Investments, Aditya Birla Ventures, Anicut Capital, Alteria Capital, PremjiInvest, Spring Marketing Capital, Edelweiss Private Equity, Epiq Capital, Northern Arc Capital, Creaegis, HarbourVest, Kenro Capital, BlackSoil Capital, InCred Alternatives, Nuvama Private Equity, Stride Ventures and others.
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