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Jubilant Foodworks to acquire 35% stake in ‘Thrive' platform owner Hashtag Loyalty

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Food services company Jubilant Foodworks Ltd is to acquire 35% stake in Hashtag Loyalty Pvt Ltd for an estimated INR 24.75 crore. The company runs the direct ordering platform Thrive. The firm allows brands their own online ordering systems to accept direct orders from customers. It also provides an omni-channel customer engagement and marketing automation platform to restaurant owners. Thrive offers digital menus, tie-ups with online payment providers, logistics, customer insight and data, POS integration, email and SMS marketing, ads on Facebook, promo codes etc to restaurants of all sizes. In FY20, Hashtag Loyalty reported total revenues of INR 1.13 crore.