Private Equity

Other Private Equity/Strategic Investments

Kids’ snacks brand Troovy to raise Rs.200-Cr led by ADIA

Economic Times   Entrackr  

Gurugram-based Troovy is in talks to raise Rs.200-Cr in a Series B round led by Abu Dhabi Investment Authority (ADIA), with participation from existing investors including Fireside Ventures.Founded in 2020 by Mansi Baranwal and Aditya Mukherjee, Troovy is a clean-label food company that offers snacks and nutrition products for children, including chips, puffs, cookies, and milk mixes.The firm plans to use the new funds to expand its portfolio of clean-label food products and strengthen its distribution across quick-commerce and omnichannel channels.

Between Jan 2024 and Jan 2026, Troovy had attracted about $9-M from Fireside Ventures, Sharrp Ventures, Spring Marketing Capital, Veltis Capital, AngelList, and others.