Kids' innerwear brand Plan B raises funding from JIIF, others

Thane-headquartered D2C (direct-to-consumer) kids' innerwear brand Plan B has raised funding from JITO Incubation and Innovation Foundation (JIIF). Ah! Ventures along with other angel investors also participated in the funding round.Plan B will use the fresh capital to boost its market presence and expand the product portfolio, with impetus on marketing, hiring talent, and accelerating product development.Founded by Sneha Raisoni and Vaidehi Shah, Plan B offers high-quality and functional innerwear for kids.