Kids-focused nutrition brand Troovy raises Rs.20-Cr led by Fireside Ventures

Gurugram-based kids' nutrition-focused food brand Troovy has raised INR 20 crore (USD 2.3 million) in its pre-Series A round led by Fireside Ventures. The round also saw participation from Sharrp Ventures, Spring Marketing Capital and Veltis Capital.The new funds will be used to scale product development and distribution.Founded in 2021 by Aditya Mukherjee and Mansi Baranwal, Troovy offers high-protein chips and puffs, protein instant pasta, protein vermicelli, immunity-boosting sauces and spreads, and multi-millet protein milk mixes using natural ingredients.