Kids-focused snack brand Troovy raises $5-M led by Fireside, Sharrp Ventures

Gurugram-based Troovy has raised USD 5 million in a Series A funding round led by Fireside Ventures and Sharrp Ventures, with participation from existing investors Spring Marketing Capital and Veltis Capital.Founded in 2021 by Mansi Baranwal and Aditya Mukherjee, Troovy sells chips, puffs, cookies, sauces, spreads, and multi-millet milk mixes, formulated without refined sugar, maida, palm oil, preservatives, or artificial additives. The fresh funding will be used to expand distribution across e-commerce, quick commerce, and direct-to-consumer (D2C) channels, introduce new products in clean snacking categories, and scale the business towards an INR 100 crore revenue target over the next few years.