PE-VC Fund Investments

Kids products maker Rabitat raises $3-M more from RPSG Capital, DSG Consumer, others

Entrepreneur  

Delhi-based D2C (direct-to-consumer) children’s products brand Rabitat has raised a total of about INR 40 crore (about USD 5 million) in an extended Series A funding round led by RPSG Capital Ventures and DSG Consumer Partners. The round, completed in two tranches, also saw participation from Capital A, Accurize Syndicate, Flair Writing Family Office, Eagle Venture Fund, AG Ventures, and angel investors and startup founders including those from The Souled Store, LivSpace, and Cult.fit.Accurize acted as the exclusive financial advisor, while Antares Legal led the legal advisory for the transaction.The new funds will be used to deepen the firm’s partnerships with manufacturers, roll out new product lines, and strengthen brand trust among parents.Founded in 2020 by brothers Sumit Suneja and Siddharth Suneja under the umbrella of Merlin Brands, Rabitat claims to offer non-toxic drinkware and foodware made from globally certified materials.

In Sep 2023, Rabitat had attracted about USD 2 M from RPSG Capital Ventures and DSG Consumer Partners.

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