Angel Investments
Kidswear brand Orange Sugar raises Rs.4-Cr
Tirupur, Tamil Nadu-based kidswear brand Orange Sugar has raised INR 4 crore in a pre-seed funding round from Consumer Collective by Atrium and Ramakant Sharma, with participation from angel investors including Saurabh Jain, Srivatsan Chari, Kunal Mahipal, Meghana Agarwal, and Sunil Khaitan.The fresh capital will be used to launch new product lines and categories within the premium kidswear segment while further strengthening its distribution network across digital marketplaces, quick commerce and offline retail.Founded in 2022 by Tarun Agrawal, Payal Agarwal, and Bharath Gupta, Orange Sugar sells kidswear for children up to 10 years and is available on e-commerce marketplaces such as Myntra, Firstcry, and Nykaa Fashion, along with its own D2C platform.
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