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Lab-grown diamond brand Ethera raises Rs.25-Cr from Bluestone
Source Ethera (opens in a new tab)Economic Times (opens in a new tab)
Bengaluru-based lab-grown diamond brand Ethera has raised INR 25 crore from publicly listed omnichannel jewellery retailer Bluestone.Founded in 2024 by Sharad Arora and Nitesh Jain, Ethera sells lab-grown diamond jewellery focused on everyday wear. It currently has five stores in Bengaluru and Delhi.The new funds will be used to expand its retail presence, boost design and technology capabilities, and support brand awareness initiatives.