Private Equity VC Fund Investments
Lab-grown diamond jewellery brand Ivana attracts Rs.2-Cr from Avinya Ventures
Source Ivana Jewels (opens in a new tab)Yourstory (opens in a new tab)
Surat-based lab-grown and uncut diamond jewelry brand Ivana Jewels has raised INR 2 crore in seed funding from Avinya VenturesThe fresh capital will be used to introduce new product lines, enhance marketing efforts, and expand to more cities.Co-Founded by Ayushi Jindal in 2023, Ivana Jewels currently operates stores in Noida, Surat, Nagpur, Delhi, and Mumbai. It is preparing to open new outlets in Chandigarh and Ahmedabad, with plans to reach 12–15 stores by the end of FY 2025–26.