Private Equity PE-VC Fund Investments
Laundry and home cleaning player Ecosys raises Rs.5-Cr led by GVFL
Source Entrackr (opens in a new tab)Ascendants (opens in a new tab)
Mumbai-based eco-friendly cleaning company Ecosys has raised INR 5 crore in a pre-Series A funding round led by GVFL Prarambh Fund. The transaction included participation from Proteus Partners, backed by operator-investors Puru Gupta and Sreejith Moolayil. This investment brings the total funding raised by the firm to INR 7.94 crore.Founded in 2017 by Sumit Goyal and Chirag Dangi, Ecosys sells laundry detergent pods, glass cleaners, floor cleaners, bathroom cleaners, and kitchen and utensil sprays.The firm plans to use the newly raised capital to build its brand, expand consumer reach through digital channels, and develop new formats within the laundry and home cleaning categories.