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Lenskart arm Neso Brands leads $4-M investment French eyewear retailer Le Petit Lunetier

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Paris-based omnichannel eyewear brand Le Petit Lunetier has raised USD 4 million led by Neso Brands, a subsidiary of eyewear firm Lenskart. The company plans to use the funds to accelerate its retail expansion and expand in Europe, as well as introduce the brand to Lenskart's core markets in Asia and the Middle East. Bjorn Bergstrom, CEO of Neso Brands, and Peyush Bansal, CEO of the LensKart Group, will join Le Petit Lunetier's board of directors. Neso Brands will invest in more European brands, which will be brought to India and South East Asia through Lenskart. Co-founded in 2015 by Jérémie Encaoua and optician Elie Attias, Le Petit Lunetier has a strong online presence in addition to its brick-and-mortar offerings. The brand operates 16 stores in France.