PE-VC Fund Investments
Lifestyle brands' e-commerce platform DSLR Tech raises Rs.80-Cr from Z47, Accel
Jaipur-based D2C (direct-to-consumer) e-commerce platform DSLR Technologies , the parent company of ethnic wear brand Aramya , has raised INR 80 crore (USD 9 million) in a Series A round from existing investors Z47 (formerly Matrix Partners India) and Accel India, through issue of 10,928 Series A compulsorily convertible preference shares (CCPS) at INR 73,207 per share. Z47 and Accel India invested INR 40 crore each in this round.Founded in 2024 by Ankush Goyal, DSLR Technologies operates Aramya, an ethnic wear brand that focuses on women's ethnic apparel, integrating traditional handcrafted techniques such as block prints, bandhani, and ajrakh with premium fabrics including pure cotton and linen-cotton.The fresh funding will be used by the company for business expansion, meeting working capital requirements, strengthening its balance sheet, and supporting growth initiatives.
Between Apr-22 and Dec-24, Aramya had attracted about USD 9 M from Accel India and Z47.For FY24, Aramya had reported about INR 3 Cr in Operating Income and about INR 8.78 Cr in Net Loss.
Want to receive such news items in your inbox? Click Here to sign up for a trial.
