VC Fund Investments
Lingerie brand Krvvy raises Rs.6.1 Cr led by Titan Capital, All In Capital
Noida-based D2C (direct-to-consumer) lingerie brand Krvvy has raised INR 6.1 crore in a pre-seed round led by Titan Capital and All In Capital. The round also saw participation from angel investors Nikita Gupta (co-founder of Housepital), Emmanuel Suraj (CEO of DefinEquity), Anuj Jain (VP of Investwell), and Anubhav Jain (Head of Credit at Metalbook).The fresh proceeds will be used to expand the firm’s online and offline presence nationwide. Currently, the brand sells its products mainly through its website and e-commerce portals.Founded in May 2024 by Yash Goyal and Anant Bhardwaj, Krvvy is an innerwear and shapewear brand that caters to Indian body types with a focus on comfort, and inclusivity.
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