Low-calorie ice cream brand NOTO raises Rs.15-Cr led by IPV

Mumbai-based NOTO Ice Cream has raised INR 15 crore (around USD 1.75 million) led by Inflection Point Ventures (IPV). The funding round also saw participation from JITO Incubation and Innovation Foundation and LetsVenture.The new funds will be used to accelerate expansion into Tier 1 and 2 cities, drive product innovation, strengthen marketing efforts, and enhance offline presence to increase brand awareness.Founded in 2019 by husband-wife team of Varun Sheth and Ashni Sheth, NOTO Ice Cream sells low-calorie, high-protein ice creams that contain little sugar on delivery platforms such as Swiggy, Zomato, Zepto, BigBasket, Instamart, and Blinkit.