Angel Investments
Low-calorie ice cream brand NOTO raises Rs.15-Cr led by IPV
Mumbai-based NOTO Ice Cream has raised INR 15 crore (around USD 1.75 million) led by Inflection Point Ventures (IPV). The funding round also saw participation from JITO Incubation and Innovation Foundation and LetsVenture.The new funds will be used to accelerate expansion into Tier 1 and 2 cities, drive product innovation, strengthen marketing efforts, and enhance offline presence to increase brand awareness.Founded in 2019 by husband-wife team of Varun Sheth and Ashni Sheth, NOTO Ice Cream sells low-calorie, high-protein ice creams that contain little sugar on delivery platforms such as Swiggy, Zomato, Zepto, BigBasket, Instamart, and Blinkit.
Between Dec 2019 and Apr 2023, NOTO had raised about USD 4 M from WEH Ventures, Rockstud Capital, Z Nation Lab, Rainmatter Capital, Trifecta Capital, White Whale Ventures and others.
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