PE-VC Fund Investments
Marketing automation enabler MoEngage raises $100-M led by Goldman Sachs Alternatives, A91 Partners
Bengaluru-based customer engagement platform MoEngage has raised USD 100 million (INR 887 crore) in a funding round co-led by existing investor Goldman Sachs Alternatives and new investor A91 Partners. Prior investors in MoEngage include Eight Roads Ventures, Exfinity Venture Partners, Helion Venture Partners, and Z47 (formerly Matrix Partners India). MoEngage has been exploring a reverse flip of its base to India from San Francisco, USA.Founded in 2014 by Raviteja Dodda and Yashwanth Kumar, MoEngage operates as a marketing automation SaaS startup, assisting consumer brands in amplifying and scaling customer engagement for clients ranging from startups to global enterprises.The new capital will be used for expansion, which includes new offer and campaign decisioning tools designed for faster marketing decisions.A portion of the funds will also support the expansion of its go-to-market and customer success teams in North America and the EMEA (Europe, the Middle East and Africa) region.
Between Sep-15 and Jun-25, Moengage had attracted about USD 195 M from Exfinity Fund, Helion Ventures, Steadview Capital, Z47, B Capital Group, Eight Roads Ventures, Goldman Sachs, Multiples and others.For FY24, Moengage had reported about INR 311 Cr in Operating Income and about INR 15.37 Cr in Net Loss.
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