Marketing automation platform Zepic raises $2.1 M led by Neon Fund

Chennai- and Delaware, USA-based SaaS (software-as-a-service) startup Zepic , which is building a marketing automation platform to hyper-personalise customer engagement, has closed a USD 2.1 million pre-seed investment round. SaaS focused VC firm Neon Fund invested USD 500,000 with participation from angel investors working in senior positions at Apple, Chargebee, Freshworks, Microsoft, and Zoho.The startup is co-founded by Naveen Venkatesan, Bharathi Kannan Ravikumar, Sunil Kumar and Sreelesh Pillai. It has a 20-member team in Chennai and counts HockeyAustralia and TourismFiji as its pilot customers.