PE-VC Fund Investments
Marketing intelligence co. YAAP Digital raises funding from India Ahead Venture Fund
Mukul Agrawal and Sunil Singhania-led India Ahead Venture Fund has picked up minority stakes in Mumbai-based data, AI and analytics-led marketing intelligence company YAAP Digital ahead of its proposed IPO. The investors have acquired 7,20,400 equity shares each, translating into an equity stake of about 4.68% apiece in the company.Founded in 2016, YAAP Digital positions itself as a full-stack, AI-first marketing and analytics platform. Its offerings span marketing analytics, data mining, AI-enabled decision-making, performance marketing, UI and UX engineering, content intelligence and programmatic media buying. The company currently serves more than 90 clients across BFSI, FMCG, technology, automotive, government and public sector enterprises.YAAP operates from over eight offices and has built a growing presence across India, the UAE and Singapore.
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