Marketing platform Immensitas raises $2.3 M from Growx Ventures, Artha Ventures, others

Bengaluru-based marketing platform Immensitas Pvt Ltd has raised USD 2.3 million in a pre-Series A1 round co-led by Growx Ventures, Artha Venture Fund, and DSP Investment Managers. The round also saw participation from LogX Ventures and Atrium Angels, the ISB alumni sponsored micro VC fund. The fresh funds will be used to strengthen the capabilities of Lemnisk, Immensitas' product offering, and market expansion. Lemnisk's personalization and real-time marketing automation solution aims to help enterprises stitch customer data across disparate data sources and activate them across multiple marketing channels and touchpoints.