VC Fund Investments
Marketing tech startup Plotline raises $2.6 M from Elevation Capital
Bengaluru- and San Francisco, CA (USA)-based Plotline has raised USD 2.6 million from Elevation Capital. The company will use the funds to bolster key functions across R&D, marketing, and sales. It is also eyeing an expansion in the US, Middle East, Africa, and Asia-Pacific regions.Plotline was founded in 2022 by Shubham Jindal and Adarsh Tadimari. It is a plug-and-play platform that empowers B2C product marketers to customise app experiences to each user’s behaviour and preferences. It claims to facilitate app experimentation with inline widgets, improving activation, feature adoption, and retention with nudges, and driving deeper engagement with gamification components. The firm’s clients include Dream11, Khatabook, BharatPe, CoinDCX, Niyo, Step, and Kredivo.
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