Liquidity Events
MCG co. GRM Overseas acquires 44% stake in Rage Coffee
Publicly-listed FMCG firm GRM Overseas has acquired a 44% stake in Delhi-based Swmabhan Commerce Pvt Ltd, the parent company of the digital-first coffee brand, Rage Coffee . GRM Overseas has acquired the stake through a combination of primary infusion and secondary buyouts.Rage Coffee is co-owned by Bharat Sethi, Sixth Sense Ventures, cricketer Virat Kohli and actor Rannvijay Singh. It offers a range of products, including instant coffee in freeze-dried, spray-dried, and agglomerated forms, whole beans, ground coffee, and ready-to-drink beverages.Rage Coffee's distribution network spans D2C (direct-to-consumer) platforms, e-commerce and quick commerce marketplaces, over 1,000 HoReCa outlets, and more than 5,000 general trade and modern retail touch-points across India. The firm has a manufacturing facility at Manesar, Haryana and posted a turnover of INR 25 crore in 2023-24.
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