Men’s fashion accessories seller Metaman raises funding from cricketer KL Rahul

Bengaluru-based D2C (direct-to-consumer) brand Metaman has raised funding from KL Rahul who will also become its brand ambassador.The new capital will be used for the launch and marketing of the fragrance range, entering new lifestyle products segments, expanding apparel offerings, and opening more retail stores.Founded in 2022, Metaman currently sells chains, bracelets, pendants, and apparel for men. It is backed by actor Suniel Shetty, Zerodha co-founder Nikhil Kamath, among others.