VC Fund Investments
Momcare brand Mylo raises $17-M from W Health Ventures, ITC, Endiya, others
Blupin Technologies Pvt Ltd, the Gurugram-based company behind brand Mylo, a platform for expecting and new mothers, has raised USD 17 million led by W Health Ventures, a US-based digital health investor, ITC and Endiya Partners. Other investors that participated in the round include Riverwalk Holdings, Alteria Capital and Innoven Capital. ITC is to acquire up to 10.07% ofthe share capital of Mylo for INR 39.34 crore. The investment is expected to provide the company an early mover advantage in the evolving Content-to-Community-to-Commerce space and will provide an expanded presence in the D2C (direct-to-consumer) space. Mylo, a community eco-system focused on the parenting journey of young families, addresses the needs of its consumers through a wide and relevant range of content, health tools, conversations and community sharing features. Beyond personalised content and an active community, Mylo also offers its users D2C products and services in the mother & baby care segment. For the year 2020-21 it had a turnover of INR 1.39 crore.
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