Natural sweetener brand Sweet Change raises Rs.70-L led by IAN Angel Fund

IAN Angel Fund has invested INR 70 lakhs in The Sweet Change with participation from Udaan Angel Partners.Founded in 2024 by Manvi Agnihotri and Sheen Hitashi. The Sweet Change is a clean-label natural sweetener brand. The startup intends to use the capital for product development, expanding its presence across e-commerce and quick-commerce platforms, increasing brand visibility, and growing its team.