NBFC Ugro Capital to acquire lending-tech startup MyShubhLife

Listed, Mumbai-based non-banking finance company (NBFC) Ugro Capital will acquire Bengaluru-based lending tech startup MyShubhLife in an equity (64%) and cash (36%) deal at an enterprise value of INR 45 crore.MyShubhLife was last valued at INR 240 crore during its Series B round in 2022 which saw participation from Gojo, Saama Capital and Beenext, among others.Founded in 2016 by Monish Anand and Rahul Sekar, MyShubhLife offers embedded finance and credit solutions to small shopkeepers and distributors. Its parent entity Datasigns Technologies received an NBFC licence from the Reserve Bank of India in 2019.