Angel Investments
Nilgiri tea seller Croft Beverages raises $125-K
Coimbatore-headquartered Croft Beverages , a farmer-centric tea startup, has raised USD 125,000 in a pre-seed funding round in a combination of equity and debt. The investment was led by angel investors from the tea, sustainability, IT, and biotech industries.Croft Beverages was founded by Harish Kannan to create a sustainable model to improve the small tea growers’ livelihoods. The startup claims to offer a tea ‘with a conscience’ that is traceable to its roots, transparent in trade and transformative for farmers.It aims to create a network of 100 + mini “farmers’ owned factories” and empower more than 3,000 small farmers in the Nilgiris region by 2030. Croft will use the raised capital scale Nilgiris Tea by creating a network of 100+ mini farmers’ owned factories before 2030.
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