VC Fund Investments
Nutraceuticals startup Wellbeing Nutrition raises $2-M from Fireside Ventures
Mumbai-based D2C health supplements and nutraceutical brand Wellbeing Nutrition has raised USD 2.2 million in its Series A funding round, led by Fireside Ventures. The round also saw participation from ACG, a provider of integrated solutions for pharmaceutical and nutraceutical products. Post funding, Kannan Sitaram, venture partner at Fireside Ventures, will join the company's board. Wellbeing will use the funds primarily to strengthen R&D and create nutraceuticals based on its proprietary ‘Advanced Nano' technology that can be consumed as oral strips or effervescent tablets. It will also use the funds to hire more talent and spend towards marketing its products. The startup has a retail presence across 600+ stores in India.
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