Online furniture seller Pepperfry raises $23-M from existing investors

Mumbai-based online furniture seller Pepperfry has raised USD 23 million in a fresh round from existing shareholders, including institutional investors and family offices. The funds will be used to strengthen the retailer's omnichannel presence, improve supply chain, and drive technology innovation. Pepperfry has also elevated co-founder Ashish Shah to the role of Chief Executive Officer (CEO), a month after former CEO Ambareesh Murty's death. Shah was previously Chief Operating Officer of the company.