VC Fund Investments
Organic personal care brand Nat Habit raises $4-M from Fireside Ventures, others
Delhi-based personal care brand Nat Habit has raised USD 4 million in its Series A funding round led by Fireside Ventures with participation from existing investors. Dipanjan Basu, partner at Fireside Ventures, will join the board of Nat Habit. As part of the deal, many of the existing angel investors have exited the startup. Nat Habit will use the funding to foray into the offline space, expand product categories and add more products to its kitty. The startup also plans to use the funding to scale up its business and invest more in technology and marketing. Nat Habit offers organic skincare products such as hair oils, masks, scrubs and face creams. The startup claims to have so far raised USD 2 million in its seed rounds. It is backed by Whiteboard Capital as well as CEOs and founders of consumer-facing brands such as Paper Boat's Neeraj Kakkar, Spencer's Retail's Devendra Chawla, Snapdeal founders Kunal Bahal and Rohit Bansal, and Yogabar's Suhasini Sampath.
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