Ortella Global Capital appoints Apurva Beniwal as VP (investments)

Venture capital firm Ortella Global Capital (OG Capital) has appointed Apurva Beniwal as vice president of investments and strategy. She previously served as a junior partner at a gender-focused fund, and co-founded a beauty commerce startup, where she has worked on product development, go-to-market strategies, and customer acquisition.Founded by Sayan Ghosh, a former IFC (International Finance Corporation) executive, OG Capital has an INR 300 crore fund that focuses on early- and growth-stage startups in the consumer and enterprise sectors.