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Peak XV Surge invests in $5-M funding round of Dubai-based beauty brand Amaani
Source Amaani (opens in a new tab)Yourstory (opens in a new tab)
Peak XV’s Surge has participated in a USD 5 million Series A funding round for Dubai-based Amaani . The round was led by BECO Capital, with participation from Homegrown Ventures.Founded in 2024 by Shubham Poddar, Amaani operates the beauty brand AIZA, which offers skincare and haircare products. AIZA uses ingredients including dates, black seed, frankincense, rose, and bakhoor, with formulations developed in laboratories in Korea, Japan, and Italy.The company plans to use the new capital to expand the AIZA brand across the Gulf Cooperation Council region. The funds will also support product development, talent acquisition, and technology infrastructure.