PE-VC Fund Investments
Peak XV’s Surge leads $3-M investment in Dubai-based beauty brand AIZA
Amaani , a Dubai-based consumer company, has raised USD 3 million in seed funding for its Arab beauty brand, AIZA. The round was led by Peak XV’s Surge, marking the firm’s first consumer and seed investment in the Middle East and North Africa (MENA).Founded by former VC investor Shubham Poddar, Amaani is built on the idea of creating global beauty brands out of the region. AIZA launched online in May 2025, blending Arab heritage with ingredients like dates, black seed, and bakhoor crafted in labs across Korea, Japan, and Italy.The company plans to scale AIZA across the region and globally while building future brands inspired by modern Arabia. Its products are claimed to be vegan, cruelty-free, and alcohol-free.
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